Two of MSNBC’s biggest stars are safe from the network’s major programming overhaul – despite plummeting ratings.
Morning Joe, hosted by former Congressman Joe Scarborough and his wife Mika Brzezinski, lost nearly half of its audience since President Donald Trump won the election , new Nielsen figures show.
It saw its audience shrink by 40 percent, from 1.1million before November 5 to just 651,000 viewers between November 6 and this past Friday.
Yet amid fears of who may be next after Joy Reid’s dismissal, DailyMail.com has learned Scarborough and Brzezinski are two fixtures that won’t need to worry.
‘Joe and Mika are categorically not going anywhere. Nothing here. Full stop,’ Richard Hudock, an MSNBC spokesperson, said.
Morning Joe also saw its audience members in the key 25 to 54 age range shrink. The demographic is of prime interest to advertisers.
Before the November 5 election, the show was averaging 123,000 viewers in the demographic. But since then, that figure has plummeted to just 67,000.
In contrast, Fox News ‘ morning show, Fox & Friends, pulled in an average of 1.5million viewers during that time period – a 29 percent increase from last January 1 through November 5.
Scarborough and Brzezinski appeared to have struggled to gain momentum since they visited Trump’s Mar-a-Lago resort in the aftermath of his decisive win, which the couple were forced to defend when they received backlash from both conservative and liberal media figures.
‘All of us will do the best we can do and we’re all working towards a better America,’ Scarborough said on air after The View’s Ana Navarro called them ‘opportunistic ‘ and asked whether they ‘change[d] their stripes’ because of ‘who’s in power.’
Former MSNBC host Tiffany Cross also accused them of ‘kissing the ring’ as she called on black Americans to boycott the network following Joy Reid’s ouster.
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Cross denied that Reid’s firing was related to MSNBC’s dismal ratings.
‘Don’t believe the hype about the ratings,’ she urged on the Win With Black Women podcast Monday. ‘Her show was doing very well.
‘You know whose ratings aren’t doing well? Who ain’t never got fired? Morning Joe, Joe Scarborough – They went to kiss the ring and they are still being elevated.’
Instead, Cross – whose own show on the network was canceled after two years – chalked Reid’s ouster to a difference in opinions between Reid and the network executives.
‘There are people in positions of power who do not like her opinions and truth-telling courage,’ Cross claimed, like ‘when she spoke about what was happening in Gaza, among a lot of other things.’
The couple have struggled to gain momentum since they visited Trump’s Mar-a-Lago resort in the aftermath of his decisive win. They are pictured with Trump in 2015
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